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Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
Paid Press Release
Paid press release sites usually have a press list that they will send your press releases to in addition to posting your release on their website and in their RSS feed. Many paid sites also offer extra SEO benefits like tagging, the option to edit your meta data, and grammar checking.